Good Character!

If you are ever curious about who you are doing business with don’t waist your time trying to determine ones character. A.) You will probably fail your test. B.) Your subject, putting their best foot forward, will probably scue your first impression. As Adults we often blow the opportunity at representing who we really are because we are so busy trying to be someone we are not! Do you get me??? We could stand to relax and be ourselves more often!!

If you want to know who you are doing business with, have a chat with their four year old! I was recently in a friends home that I am involved with in business. My husband was working quietly at his computer and her 3 year old daughter and 4 year old son were working at putting their puzzles together in the same area. In passing her son told my husband, “I Love You!.” My husband was delighted to hear this so naturally he retorted, “I love you too Pal!” To which the young lad replied, ” Ya well if I don’t Love You, I’m Outta here!”

Interestingly enough as we later prepared to depart his Mommy gave me a big hug and said very candidly, “I Love You Cherie`” And that my dear friends is what business is all about!

A New Blog

Why does ones husband develop a Blog for his wife? Well duh he is so proud of all the wonderful teaching moments she shares with him and can not spare the world any longer! lol No really, he needs a break! ha But maybe the rest of the world does stand to benefit and we have
been keeping some great teaching moments and very funny stories to ourselves. One thing I know to be true no one wants to read more that afew paragraphs at a time! At least I don’t I am a lazy reader. But I have a great story to share with you about a beautiful young woman I
meet! And it will have to wait until tomorrow!

Love To The World!
Cherie` Winship

The Power of Scents and Brand Development

Martin Lindstrom, author of Brand Sense: Build powerful brands through touch, taste, smell, sight, and sound, says that 75 percent of all the emotions we generate every day are due to what we smell—not see. Interestingly he goes on to say that 83 percent of all the commercial communication we’re exposed to every day is crafted to appeal to just our eyes.

“The sense of smell has surprising powers,” claims Lindstrom. “Through our research, we’ve seen that we’re not only able to change consumers’ impression of a brand, we can also change consumers’ perception of time, size and quality.”

Lindstrom says the roots of scent-ual branding stem from more tactical objects, where scent was merely a byproduct.

“We were only able to identify a handful of brands which truly owned an aroma linked to their brand (outside the fragrance-related product categories),” explains Lindstrom. “Play-Doh and Crayola Crayons were hardly aware of the power their aromas represented.”

“In some cases, a signature fragrance is product-related, like Play-Doh, or crayons,” agrees David Van Epps, CEO of ScentAir, a North Carolina-based scent development firm in partnership with well-known background music provider, Muzak. “In others, a signature fragrance has to do with the environment, like Starbucks or quick service restaurants. The aroma may not even always be pleasant, but they become part of the overall brand. And now brand-conscious companies want to harness aroma in a positive way, over time creating an association between the brand and a pleasing aroma.”

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